BoBloom Florist Dayue Store

Type: Retail
Area: 16 sqm
Location: Shanghai, China
Stage: Completed

16 Sqm Urban Forest

The flower shop reflects a double life.

Flowers come from the nature of leisure, but a flower shop must belong to the bustling city. Every trip to a flower shop, as if yearning for the beauty of nature, also implies a warm embrace of the urban life.

After re-examining the operation process, we subverted the relationship between display and logistics, and combined logistics with the window, so that every side of the flower shop becomes a forest landscape that wraps customers. A painting of the idyllic landscape is hidden with an angle among the pre-fabricated wall textures, and gradually reveals it self as customers wander through the flower bundles.

The front of the flower shop is than transformed as an interface between the staff and customers, conveying a sense of intimacy keenly sought after in the city but emerges naturally in the rural.